Strategic Content Marketing for B2B Brands

Meet your new favorite content expert

Hi, I’m Angie Pedersen—a senior B2B content strategist and Fractional Content Lead. I help marketing teams build content systems that drive awareness, authority, and long-term growth.

I don’t just plan content—I build it, optimize it, and empower your team to own it going forward.

Whether you're launching a campaign, scaling your SEO footprint, or wrangling scattered content efforts, I bring the strategy, execution, and enablement to move your content from reactive to intentional.

How I Work with Clients

🔹 Fractional content leadership (Without full-time overhead)
 When your team needs senior-level content direction but lacks the headcount or budget for a full-time hire, I step in as a fractional partner. This means building content frameworks, identifying gaps, and setting a clear, scalable strategy without the long-term commitment.

🔹 Hands-on content creation and optimization
 From outlining to publishing, I own the entire content lifecycle. With certifications in SEO, prompt engineering, and AI-driven content, I ensure your content is not just polished, but also primed for search and shareability.

🔹 Team training and mentorship
 I empower in-house teams with training on best practices, generative AI, and content strategy. This allows them to grow without hiring more staff. With adult learning and mentorship certifications, I understand how to make complex concepts clear and actionable.

Image of people sitting around a wooden meeting table with notebooks, brainstorming content strategy

Why choose fractional leadership?

Need senior-level strategy without full-time overhead?

Your team needs a seasoned content leader, but adding headcount isn’t in the budget. I provide executive-level strategy and hands-on execution without the full-time commitment.

Struggling to keep up with SEO and AI trends?

With the digital landscape shifting rapidly, staying ahead is critical. I guide your team through the latest best practices, ensuring your content is visible, relevant, and impactful.

Overwhelmed by content production?

When your marketing team is stretched thin, content can quickly become a bottleneck. I streamline the process from brainstorming to publishing, keeping your pipeline moving.

Missing out on thought leadership?

Your SMEs have valuable insights, but their expertise often goes untapped. I work closely with experts to capture their knowledge and turn it into scalable, shareable content.

No time for internal training?

Your team can’t keep up with evolving best practices? I provide custom training and mentoring that helps your internal team improve efficiency, consistency, and editorial quality.

Certifications and specialties

  • AI Prompt Engineering | Google

  • Technical SEO and Keyword Research | Semrush

  • Generative AI Content Strategy | LinkedIn Learning

  • Instructional Design for Adult Learners | LinkedIn Learning

  • Thought Leadership and Brand Strategy | LinkedIn Learning

A few career highlights

  • 200,000+ books sold across four titles, including three best-selling guides

  • Keynote speaker for 1,500+ attendees

  • Invented a niche holiday for a client that’s now celebrated internationally

  • Agency + in-house experience in sustainability, SaaS, cybersecurity, beauty, food science, and engineering professional services

  • “Angie has an amazing wealth of knowledge about marketing--and even better--she knows how to share it with others in an easily understandable way. I thoroughly enjoyed working with her to create an information product on blogging, and I can't wait to work with her again.”

    Julie Hood,

    Digital Marketing & IT Consultant, CourseCreatorsHQ.com

  • "Angie has consistently impressed me with her ability to write compelling content for marketing and communications. Her creativity, attention to detail, and dedication have made a impact on every project we've worked on. In addition, she is just fun to be around!"

    Karissa Skirmont, Business Strategist | Owner

  • "She consistently demonstrated exceptional skills in content writing and development, able to not only craft engaging content but also tailoring it to resonate with our diverse audience at every stage of their buyer's journey. What truly sets Angie apart is her innate ability to identify the right content strategy for each audience segment, ensuring that our messaging is not only impactful but also highly targeted. Her strategic insights have undoubtedly contributed to the success of numerous campaigns and initiatives. "

    Valeria Zappalà, Senior Content Marketing Specialist

  • "Brand champion describes Angie best, taking brand messaging and relevent market information into strong engaging copy to build brand equity and awareness. Beyond her written talent, she shares brand knowledge to internally increase brand awareness among team members. She is truly an asset for your most important asset."

    Diane Moyano, Associate Director, Pipeline Commercialization

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. I look forward to hearing from you!

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