Strategic Content Marketing for B2B Brands

image of Angie Pedersen, Content Strategist, a white woman with brown curly hair wearing a black top and a red cardigan

Meet your new favorite content expert

Hi, I’m Angie Pedersen — a senior content marketing strategist and writer who partners with B2B marketing teams to turn big-picture goals into content that connects and converts. I don’t just plan content. I build it. And I bring the structure, empathy, and momentum needed to make it perform.

I work with companies in two key ways:

  • As a fractional content strategist, providing project-based or part-time leadership

  • As a candidate for full-time senior content marketing roles, bringing hands-on strategy and execution to in-house teams

From brainstorming to publishing, I own the entire content development lifecycle and specialize in repurposing high-value content into new formats that extend its impact.

What I Do (and Why It Works)

With 15 years of experience across content strategy, digital writing, and marketing communications, I offer fractional content leadership that blends strategic vision with hands-on execution. My clients get senior-level results without the full-time overhead.

  • I assess content needs, conduct content audits, and make strategic content recommendations based on a gap analysis, audience, analytics, and business objectives.

  • I own content development through the entire asset lifecycle: outlining, writing, reviewing, copy editing, and publishing. I specialize in repurposing content into efficient campaigns.

  • I develop and deliver custom content strategy training and mentor team members on messaging, generative AI use cases and prompting, brand compliance, and more. My trainings help in-house teams improve consistency, editorial quality, and efficiency.

  • I’m not just a strategist; I’m a builder. I collaborate closely with SMEs and stakeholders to bring B2B content marketing to life.

Image of people sitting around a wooden meeting table with notebooks, brainstorming content strategy

A few career highlights

  • 200,000+ books sold across four titles, including three best-selling scrapbooking guides and The Star Trek Craft Book

  • Keynote speaker for 1,500+ attendees — sold out 400 books in 45 minutes

  • 15-site virtual book tour that reached 5,800+ readers (before influencer marketing was a thing)

  • Invented a niche holiday for a marketing consulting client. The holiday is celebrated internationally annually in the industry

  • Writing experience  includes magazine columnist, contributing blogger, and digital magazine editor

  • +1,346 blog and social posts reaching both B2B and B2C audiences

  • Agency + in-house experience in sustainability, SaaS, cybersecurity, beauty, food science, and engineering

  • “Angie has an amazing wealth of knowledge about marketing--and even better--she knows how to share it with others in an easily understandable way. I thoroughly enjoyed working with her to create an information product on blogging, and I can't wait to work with her again.”

    Julie Hood,

    Digital Marketing & IT Consultant, CourseCreatorsHQ.com

  • "Angie has consistently impressed me with her ability to write compelling content for marketing and communications. Her creativity, attention to detail, and dedication have made a impact on every project we've worked on. In addition, she is just fun to be around!"

    Karissa Skirmont, Business Strategist | Owner

  • "She consistently demonstrated exceptional skills in content writing and development, able to not only craft engaging content but also tailoring it to resonate with our diverse audience at every stage of their buyer's journey. What truly sets Angie apart is her innate ability to identify the right content strategy for each audience segment, ensuring that our messaging is not only impactful but also highly targeted. Her strategic insights have undoubtedly contributed to the success of numerous campaigns and initiatives. "

    Valeria Zappalà, Senior Content Marketing Specialist

  • "Brand champion describes Angie best, taking brand messaging and relevent market information into strong engaging copy to build brand equity and awareness. Beyond her written talent, she shares brand knowledge to internally increase brand awareness among team members. She is truly an asset for your most important asset."

    Diane Moyano, Associate Director, Pipeline Commercialization

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. I look forward to hearing from you!

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